This video is a bit long but the product idea is very clever. It’s a bracelet that you can embed keys in. Yes, yes, I know, you can tie keys to our shoe or hide the keys or whatever… But look at their design, it really is clever.
I recently learned why the Boston Athletic Association chose a Unicorn for its official symbol. My running friends and I adopted “U for Unicorn” as our official meeting place after races having no idea that the BAA used a unicorn symbol or the meaning behind it.
“Chosen by the founding members of the Boston Athletic Association in 1887 10 years before the inaugural Boston Marathon, the Unicorn is believed to have been chosen as the organization’s symbol due to its place in mythology. In Chinese and other mythologies, the Unicorn represents an ideal: something to pursue that can never be caught. In pursuit of the Unicorn, however, athletic competitors can approach excellence even if they can never achieve it. It is this pursuit to push oneself to his or her own limit and to the best of one’s ability that is at the core of athletics. As the marathon matured, the B.A.A. decided that the Unicorn would be the appropriate symbol for the marathon.”
I respect every runner. Some I respect more than others. I have a lot of respect for people winning races. Those guys and gals that are running 15-18 minute 5ks or 2:45 marathons. I respect them because I know that they are working very hard to tune their bodies to be very good at running. Really what I respect is their effort and dedication. I admire it and aspire to be like them.
I respect overweight runners even more. In some ways they are working harder and have more to overcome. They probably think that people are making fun of them. They probably think that the faster runners mock them. They probably have all sorts of self doubt. …And yet they get out there and run. They have a bigger hurdle to overcome than the elite runners.
Some question why people tend to be more inspired by overweight runners that take charge of their life and reach their goals. They ask “why should we care more about them than the person that never was overweight in the first place?” That’s a valid question. I guess it’s the story of the prodigal son. It should be celebrated that they lost their way even if, logically, it would have been better had they never been lost at all.